Premier Hockey Federation Propelled By Game Changing $25M Investment

Premier Hockey Federation Q&A

How has the Federation evolved in the past two years?

We are working to build a sustainable foundation that will unify women’s professional hockey. We acknowledge that the NWHL fell short of its commitments and expectations in the past, particularly in the way it treated its players. This is why we completely overhauled the way the league will be structured and operated moving forward.

New Ownership

The NWHL was formed by a set of investors in 2015, and that investor group was supplanted by new owners beginning in 2019.  We are pleased to say that all six teams are now independently owned by ownership groups that were not part of that founding group.  The new owners bring new vision, new capital, and new commitment that has allowed the Federation to be a great partner to the players.

The groups that own the six PHF clubs each have a representative on the Board of Governors.  Those representatives include Miles Arnone, Johanna Boynton, John Boynton, Tobin Kelly, Neil Leibman, and Andy Scurto.

New Governance

We adopted a new governance structure last October because we believe strong governance is fundamental to any league’s long term success. The Constitution and Bylaws were modeled on the NHL and other major sports leagues.

New Leadership

Tyler Tumminia joined as Commissioner, and her office employs over 20 staff with people who share our vision and values.  In addition to Ty, the Office of the Commissioner includes the following positions: SVP of Hockey Operations; SVP of Communications; SVP Marketing and Business Strategy; Head of Partnerships; Director of Compliance & Safety; Director of Sports Medicine; and several scouts, social media support, and production team.  For a full list of the staff click here: https://www.premierhockeyfederation.com/office-of-the-commissioner

Growth of Teams and Players

We expanded the PHF by adding a franchise in Toronto for 2020-21. This season there are over 120 professionals being paid to play hockey at six clubs in the U.S. and Canada. We expect to add two more franchises in Season Eight – one in Montreal, Canada and one in the U.S.

Rebrand of the League

We introduced a new name and refreshed logo to redefine our brand based on the talent and skill of our athletes. Our players should be known as great athletes, not simply great women athletes. We also want to make it abundantly clear that the PHF symbolizes a new era that is different from the previous regime.

Doubling the Salary Cap

We doubled salaries for our players this season with a record salary cap of $300,000. At the heart of this new investment will be a substantial salary cap increase to $750,000 for next year. We expect to see players earning $50,000+ next season and $75,000+ a season or two later.  We are committed to enabling the best women’s hockey players to earn a living playing the game they love.

Upgraded Team Staff

All our teams, now independently owned, have upgraded their staff to include a dedicated president and/or GM, two to three coaches, an athletic trainer, an equipment manager, and a game day operations person in addition to business and sponsorship support.

Increased Healthcare

All players are looked after by professional-grade medical teams, have medical coverage for injuries, and are provided paid maternity leave. Next season all the players will receive full healthcare benefits provided by their team.

Established Broadcast Deals

We established significant broadcast deals in the U.S. and Canada. Last year’s Isobel Cup playoffs were covered on NBCSN, and this year all 60 regular season games, plus our All-Star Showcase, playoffs and Isobel Cup final are live on ESPN+. We are in early conversations regarding our broadcasting deal for Season Eight.

Has team ownership changed over the past two years?

The NWHL was formed by a set of investors in 2015, and that investor group was supplanted by new owners beginning in 2019.  We are pleased to say that all six teams are now independently owned by ownership groups that were not part of that founding group.  The new owners bring new vision, new capital, and new commitment that has allowed the Federation to be a better partner to the players.

The groups that own the six PHF clubs each have a representative on the Board of Governors.  Those representatives include Miles Arnone (BOS), Johanna Boynton (TOR), John Boynton (MET), Tobin Kelly (CT), Neil Leibman (MIN), and Andy Scurto (BUF).

What does "New Governance" mean?

We have created a constitution and a set of bylaws that govern the Federation, the teams, and the players. These were modeled after the NHL constitution and bylaws which will allow players to understand the process and protocols that they can expect as a member of a team in the Federation. Prior to 2020, this type of governance did not exist.

Can a player earn a livable wage playing in the PHF?

This is a TOP priority of the new team owners. We have increased the salary cap for Season Eight to $750,000 per team.  While each player will negotiate their own salary, the average salary for a player will be $37,500 with the top players earning considerably more than that.  We will see players earning $50,000+ next season and $75,000+ a season or two later.  We are committed to enabling the best women’s hockey players to earn a living playing the game they love.

Will there be upgraded rinks and locker rooms for each team?

This is another TOP priority for the Federation.  Although some teams already have upgraded rinks and locker rooms, other GMs and owners are already in conversations to ensure their teams have enhanced facilities, rinks, and locker rooms for Season Eight.

What will the staff of each team include?

Each team’s staff will have a dedicated president and/or GM, two to three coaches, an athletic trainer, an equipment manager, and a game day operation person in addition to business and sponsorship support.  In fact, most teams are already here!

What health insurance/benefits will players get?

Each player will receive full healthcare benefits provided by their team, paid maternity leave, and is covered by worker’s compensation such that all players have medical coverage for injuries, access to top tier training facilities, and are looked after by professional-grade medical teams.

How much ownership (equity) is being reserved for players?

The PHF will establish a player pool that consists of 10 percent equity in the Federation. As such, all players will have an ownership stake in the league and share in the growth of value over time.

Is there a broadcast deal for Season Eight?

We established significant broadcast deals in the U.S. and Canada. Last year’s Isobel Cup playoffs were covered on NBCSN, and this year all 60 regular season games, plus our All-Star Showcase, playoffs and Isobel Cup final are live on ESPN+. We are in early conversations regarding our broadcast partnerships for Season Eight.

Where will the money coming from? Who is paying for this?

The investment commitment comes from the Board of Governors and will be used to  increase the professionalism, exposure, and respect for the Federation and to enable its players to earn a livable wage playing ice hockey.  Like other established leagues, the PHF derives its revenues from sponsorships, broadcast rights, merchandise sales, and ticket sales, and growth in those sources will contribute to the effort.

If you have further questions, feel free to reach out to any of the executives directly:

Tyler Tumminia, Commissioner
Commissioner@phfhq.com

Johanna Boynton, Principal Owner, Governor, Toronto Six jojo@boyntonbrennan.com

John Boynton, Principal Owner, Governor, Metropolitan Riveters; Chairman of the Board of Governors
jb@firehousecapital.com

Tobin Kelly, Principal Owner, Governor, Connecticut Whale tkelly@ctwhalehockey.com

Largest one-time independent investment in women’s professional hockey will expand the league, provide updated facilities, and give players greater salary and benefits

BOSTON, MAJanuary 18, 2022 – The Premier Hockey Federation (PHF) today announced a commitment from the Board of Governors to invest over $25 million in direct payments and benefits to its players over the next three years. The pledge includes more than $7.5 million in salary and benefits for the 2022-23 season. This represents the largest one-time independent investment in the history of professional women’s hockey and will provide more financial opportunities for athletes while directly enhancing the player experience.

“The PHF has been steadfast in its vision to grow the game under a new era that truly provides leading opportunities for athletes in the sport who deserve to be treated as professionals,” said Tyler Tumminia, PHF Commissioner. “This amazing investment by ownership reaffirms the strength of their commitment to being difference-makers who advance the professional game so that our athletes can thrive as role models who continue to inspire the next generation.”

The investment to our professional players, which includes cash, full healthcare benefits provided by their club, and equity in the teams, will support the current athletes and attract new players. At the heart of the investment is a substantial salary cap increase to $750,000 for next year, 150 percent more than the current record figure of $300,000 that is available per team. The PHF will further support its growth and the development opportunities for its athletes through expansion, updating facilities, purchasing new equipment, and increasing ice time in the form of more practices and an expanded 28 game schedule. All players will benefit from 10 percent of the equity of each team, which will be contributed to an investment pool owned by the PHF players, enabling them to share in the league’s financial success. Additionally, players will have control over their own likeness and be able to profit from their image.

“On behalf of the Board of Governors we are proud to play a part in bringing women’s sports to the next level by investing in the PHF,” said John Boynton, Chairman of the Board of Governors. “We see the PHF as a platform to address the inequities that women athletes face. We also believe in the sustainability of our developing business model and embrace our responsibility to build a platform that grows this dynamic league to historic heights.”

Over the last 18 months, the PHF has pivoted from a single entity structure to a joint venture model, with all six member clubs owned and operated by private ownership groups in their respective markets. The PHF also generated landmark broadcast and corporate partnerships, the largest sponsorship revenues in its history, and received record digital viewership and engagement during a shortened season. Prior to the 2021-22 campaign, the league announced a historic name change and refreshed logo to redefine the brand based on the skill and talent of the athletes as opposed to their gender.

This season, the PHF has established unprecedented media exposure through an agreement with ESPN+ who serves as the exclusive home of the PHF in the United States, with international rights for ESPN affiliates including TSN in Canada. The Federation also recently announced a trailblazing multi-year agreement with The Upper Deck Company who will produce their first-ever professional women’s hockey trading cards and a new multi-year agreement with Warrior who becomes the first PHF-wide partner in the equipment category.

The PHF currently has six franchises including the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and Toronto Six. Details for the PHF’s planned expansion of a seventh team in Montreal, Quebec, and the potential for additional clubs to broaden its United States footprint will be announced at a later date.

About the Premier Hockey Federation

The PHF is the home of professional women’s hockey in North America. Established in 2015 as the National Women’s Hockey League, the NWHL rebranded to become the PHF in 2021 and provide opportunities for elite athletes to earn a living playing the game they love while fueling the continued growth of the sport. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six who all compete annually for the Isobel Cup. For more information visit premierhockeyfederation.com.

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